SitePulse (GTM)
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Summary
Led the go-to-market strategy development for SitePulse, encompassing goal definition, user persona creation, and comprehensive marketing framework establishment.
About
Dynamic Product Marketer and Growth Hacker with hands-on experience driving product development and growth across insurance, asset management, and digital products. Expert in identifying target markets, conducting user research, and strategically positioning products for strong market fit and adoption. Proven ability to guide products from ideation to launch and scale, leveraging product management and marketing expertise to achieve significant user acquisition, engagement, and revenue growth.
Work
Travelight Global Resource
|Associate Product Manager (contract)
Remote, Nigeria
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Summary
Supported comprehensive product discovery and development processes to ensure strategic alignment and successful feature implementation for a global resource platform.
Highlights
Supported product discovery and feature prioritization efforts, leveraging user insights and market research to inform strategic roadmaps.
Collaborated cross-functionally with design and engineering teams, translating complex requirements into actionable tasks for efficient development cycles.
Prepared detailed product documentation, ensuring clear communication and alignment among stakeholders regarding business and technical goals.
Developed user stories, use cases, and acceptance criteria that guided the development process and facilitated successful feature delivery.
Conducted thorough competitive and market analysis, providing critical insights that supported effective product positioning and differentiation.
Bridgegate Insurance Broker Ltd
|Marketer
Abuja, Federal Capital Territory, Nigeria
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Summary
Drove client acquisition and engagement strategies, delivering tailored insurance solutions and fostering strong stakeholder relationships for an insurance brokerage.
Highlights
Analyzed diverse client needs and risk profiles to recommend suitable insurance products, enhancing client satisfaction and retention.
Supported key client acquisition initiatives, directly contributing to a 20% increase in client onboarding within the specified period.
Coordinated effective stakeholder communication and provided ongoing advisory support, ensuring transparent and informed client relationships.
FortTrust Asset Management Ltd
|Business Acquisition Officer
Abuja, Federal Capital Territory, Nigeria
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Summary
Executed robust lead generation and acquisition strategies, successfully converting high-net-worth individuals to drive significant asset growth for an asset management firm.
Highlights
Executed targeted lead generation and acquisition strategies, significantly contributing to the firm's overall asset growth objectives.
Engaged and converted high-net-worth individuals (HNIs) through structured outreach, building strong client relationships and expanding the client portfolio.
Systematically tracked acquisition Key Performance Indicators (KPIs) and prepared comprehensive reports, informing strategic decision-making and optimizing future acquisition efforts.
Education
Federal Polytechnic of Bida
Bida, Niger State, Nigeria
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Higher National Diploma (HND)
Agricultural & Bio-Environmental Engineering
Federal Polytechnic of Bida
Bida, Niger State, Nigeria
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National Diploma (ND)
Agricultural & Bio-Environmental Engineering
Languages
English
Certificates
Product Marketing
Issued By
TS Academy
Product Management
Issued By
3MTT Fellow
Product Management
Issued By
CareerEx
Digital Marketing
Issued By
Aleph
Project Management
Issued By
Dexter & Heroes Consulting
Mastering Excel
Issued By
Dexter & Heroes Consulting
Skills
Market Research & Data Analysis
Market Research, Data Analysis, Competitive Analysis.
GTM & Product Launching
Go-to-Market Strategy, Product Launch, Market Entry.
Product Discovery & MVP Development
Product Discovery, MVP Development, Feature Prioritization, User Stories, Use Cases.
Performance Marketing
Performance Marketing, Lead Generation, Customer Journey Mapping, Segmentation, Email Marketing, CRM, Marketing Automation.
Social Media Management & Ads
Social Media Management, Social Media Advertising.
Reporting & Analytics
Reporting, Analytics, KPI Tracking, Data-Driven Decision Making.
Tools
Jira, Trello, Notion, Miro, Whimsical, Zapier, Airtable, Hubspot, Excel, Mailerlite.
Projects
SmartSuggest AI (MVP)
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Summary
Spearheaded the Minimum Viable Product (MVP) development for SmartSuggest AI, an innovative search feature designed for an E-Commerce Site, focusing on user experience and iterative improvements.